Internet Marketing for Jewelers | Link Building Explained

Optimize Your Jewelry Store's Website with Link Building |
by Rachael Dror

Incoming links are those that come from an external website to yours. Google places great value on the number and quality of links coming in to a website. Incoming links tell Google that your website has good information and that you are the expert.

Link building or off-page optimization is the core discipline of Search Engine Marketing. It requires both marketing and technical expertise, and the right combination at the right time. Linking must be implemented methodically and over time. An overly aggressive linking strategy may in fact have a negative impact on a site’s rankings. Off page optimization refers to a group of multi-dimensional strategies and tactics for marketing a website with the primary purposes of brand promotion and brand protection. The ultimate goals of any SEO initiative include:

• Increasing a website’s visibility online
• Increasing search engine rankings for targeted relevant keywords
• Increasing website traffic
• Increasing sales leads for a business
• Identifying effective keywords
• Evaluating competitors

Achieving natural rankings through linking is not an ‘event’, it is a ‘process’ requiring patience, commitment to the endeavor and tempered expectations. Why? To insure the continued relevance of the results a search engine delivers, it must continually modify the ‘rules’ by which it determines high rankings. As such, the entire process of SEO and SEM is an effort to identify those rules and leverage them to a website’s advantage, ultimately resulting in high rankings.
The outcome is influenced greatly by the nature of the industry, strength of online competition and the current position of the website online. However, our track-record of consistently achieving high search engine rankings for our clients speaks for itself.