Video SEO |Secret Weapon for Small and Mid-Sized Businesses

Video SEO |Secret Weapon for Small and Mid-Sized Jewelers

By Rachael Dror 630-269-3725


Video Search Engine Optimization is the most effective way for small and medium sized Jewelers to dominate local Google keyword searches, drive quality local traffic to a website and increase conversions from prospective clients.

Search engines place a greater value on video results than text because of the authority given to sites such as YouTube. In our experience, it takes less than two weeks for a video to make its way to the first page of Google search results for local searches vs. blogging or text based organic SEO, which can take up to six months for the same results.

Online video can level the playing field for the small business, by providing a reasonably priced and appealing platform to illustrate points of differentiation from bigger competitors. From an SEO standpoint, it is the ability to easily create and distribute online video that will drive value for search optimization, user engagement, and eventually faster conversions.

Video SEO Case Study | Larc Jewelers

http://www.LarcJewelers.com

Goal: Larc Jewelers of Glen Ellyn, IL wanted to rank on Google for local keyword searches.

Execution: After identifying the appropriate keywords, we created and launched one marketing video per month.

Results: Within a few weeks, Larc Jewelers dominated the first page of Google for the search phrase “Jewelers Glen Ellyn, IL”. The increased online exposure has generated phone inquiries, in store traffic and sales!